Research Tools At LRP, our projects are conducted by teams, including partners/VPs and groups of analysts, supported by Field and Programming divisions. We employ a wide, and ever-expanding, range of research tools in order to deliver meaningful and actionable findings. Research approaches include:

• Surveys via:
• landline and cells;
• online panels; 
• SMS/text-based and text-to-online;
• in-person intercepts
• Focus groups, mini-groups, triads, and dyads
• One-on-one interviews, including elite executive, stakeholder, and expert interviews 
• Online Qual boards 
• Website evaluation 
• Social Media Research: Content Analysis, Social Listening, and List Building

All of our various qualitative research can be conducted in-person, online, and via phone, and—in contrast to much of our competition—all of our qualitative research is conducted by professionally trained LRP moderators, matched to participants along key variables, including gender, race/ethnicity, and age, in order to ensure the most honest, candid discussion, feedback, and insights from our participants.

Cutting Edge Analysis

LRP also has expertise in the most current advanced analytical techniques in order to develop deeper, more strategic insights from quantitative, qualitative, and online data. 

• Segmentation analysis 
• Data modeling and micro-targeting 
• Multivariate regression analysis 
• Cluster analysis 
• Factor analysis 
• CHAID analysis 
• Conjoint analysis 
• Max Diff analysis
• TURF analysis